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TheArchiveCompany Inc. Privacy Policy
Effective: December 16, 2021

Updated: June 21, 2022

This policy describes the information we process to support TheArchiveCompany Inc. (“The Archive Company” or “ArchiveCo”) and its associated products and services.

Information We Collect

Information You Provide

When you interact with our services, we collect information that you provide to us. For example, our services require you to set up an account, so we may need to collect a few important details about you, such as your name, phone number, date of birth, and location. We may also ask you to provide us with some additional information that will be visible on our services, such as a profile picture.

Of course, you’ll also provide us whatever information you send through our services, such as photo or video posts. Keep in mind that the users who view your posts can always save that content or copy it outside the app. As such, do not send messages or share content that you wouldn’t want someone to save or share.

When you contact customer support or communicate with us in any other way, we’ll collect whatever information you volunteer or that we need to resolve your question.

Information We Get When You Use Our Services

When you use our services, we collect information about which of those services you’ve used and how you’ve used them. We might know, for instance, that you viewed a particular post. Here’s a fuller explanation of the types of information we collect when you use our services:

Usage Information. We collect information about your activity through our services. For example, we may collect information about:


  • how you interact with our services, such as which posts you’ve viewed, or which search queries you submit.

  • how you communicate with other users, such as their names, the time and date of your communications, the number of messages or posts you exchange with your friends, which friends you exchange messages or posts with the most, and your interactions with messages or posts (such as when you open a message or post, or capture a screenshot).

Content Information. We collect content you create on our services, and information about the content you create or provide, such as if the other users have viewed the content and the metadata that is provided with the content.

Device Information. We collect information from and about the devices you use. For example, we collect:


  • information about your hardware and software, such as the hardware model, operating system version, device memory, advertising identifiers, unique application identifiers, apps installed, unique device identifiers, browser type, keyboards installed, language, battery level, and time zone;

  • information from device sensors, such as accelerometers, gyroscopes, compasses, microphones, and whether you have headphones connected; and

  • information about your wireless and mobile network connections, such as mobile phone number, service provider, IP address, and signal strength.

Device Phonebook. Because our services are all about communicating with family and close friends, we may — with your permission — collect information from your device’s phonebook.

Camera and Photos/Videos. Many of our services require us to collect images, videos, and other information from your device’s camera and photos. For example, you won’t be able to upload photos or videos from your camera roll unless we can access your camera or photos.

Location Information. When you use our services we may collect information about your location. With your permission, we may also collect information about your precise location using methods that include GPS, wireless networks, cell towers, Wi-Fi access points, and other sensors, such as gyroscopes, accelerometers, and compasses.

Information Collected by Cookies and Other Technologies. Like most online services and mobile applications, we may use cookies and other technologies, such as web beacons or web storage, to collect information about your activity, browser, and device. We may also use these technologies to collect information when you interact with services we offer through one of our partners. Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our services.

Log Information. We also collect log information when you use our website, such as:


  • details about how you’ve used our services;

  • device information, such as your web browser type and language;

  • access times;

  • pages viewed;

  • IP address;

  • identifiers associated with cookies or other technologies that may uniquely identify your device or browser; and

  • pages you visited before or after navigating to our website.

Information We Collect from Third Parties

We may collect information about you from other users, affiliates, and third parties. Here are a few examples:


  • If you link your account to another service, we may receive information from the other service, like how you use that service.

  • App developers, publishers, and other third parties may share information with us as well.

  • If another user uploads their contact list, we may combine information from that user’s contact list with other information we have collected about you.

How We Use Information

We use the information we collect to operate and improve our products and services. Here are the ways we do that:


  • develop, operate, improve, deliver, maintain, and protect our products and services.

  • send you communications, including by email. For example, we may use email to respond to support inquiries or to share information about our products, services, and promotional offers that we think may interest you.

  • monitor and analyze trends and usage.

  • personalize our services by, among other things, suggesting friends, profile information, or customizing the content we show you.add context to your experience, for example by tagging your posts with searchable labels based on your location (of course, if you’ve given us permission to collect your location) and the content of your photo or video (e.g., if there’s a dog in your photo, it may be searchable by the term “dog”).

  • enhance the safety and security of our products and services.

  • verify your identity and prevent fraud or other unauthorized or illegal activity.

  • use information we’ve collected from cookies and other technology to enhance our services and your experience with them.

  • enforce, investigate, and report conduct violating our Terms of Service and other usage policies, respond to requests from law enforcement, and comply with legal requirements.

How We Share Information

We may share information about you in the following ways:

With other users. We may share the following information with other users:


  • information about you, such as your name.

  • information about how you have interacted with our services, such as events or Planets you’ve mutually been a part of, and other information that will help users understand your connections with others using our services.

  • information about your device, such as the operating system and device type, to help you receive content in the optimal viewing format.

  • any additional information you have directed us to share.

  • content you post or send. For example, if you post to a Planet, other users who are part of said Planet will be able to see your post.

With our affiliates. We may share information with entities within the TheArchiveCompany Inc. family of companies.

With third parties. We may share information with third parties in the following ways:


  • We may share information about you with service providers who perform services on our behalf.We may share information about you, such as device and usage information, to help us and others prevent fraud.

  • We may share information about you for legal, safety, and security reasons. We may share information about you if we reasonably believe that disclosing the information is needed to: comply with any valid legal process, governmental request, or applicable law, rule, or regulation; investigate, remedy, or enforce potential Terms of Service; protect the rights, property, or safety of us, our users, or others; detect and resolve any fraud or security concerns.

  • We may share information about you as part of a merger or acquisition. If TheArchiveCompany Inc. gets involved in a merger, asset sale, financing, liquidation or bankruptcy, or acquisition of all or some portion of our business to another company, we may share your information with that company before and after the transaction closes.

Non-personal information. We may also share with third parties that provide services to us or perform business purposes for us aggregated, non-personally identifiable, or de-identified information.

Third-Party Content and Integrations
Our services may contain third-party content and integrations. Examples include third-party integrations in the Camera. Through these integrations, you may be providing information to the third party as well as to Snap. We are not responsible for how those third parties collect or use your information. As always, we encourage you to review the privacy policies of every third-party service that you visit or use, including those third parties you interact with through our services.


How Long We Keep Your Information
We intend to store the photos and videos you memorialize through Planet for as long as possible.We store other information for long periods of time as well. For example:


  • We store your basic account information — like your name and phone number— and list of contacts until you ask us to delete them.

  • We store location information for different lengths of time based on how precise it is and which services you use. If location information is associated with a post, we’ll retain that location as long as we store the post.

If you ever decide to stop using our products or services, you can ask us to delete your account and data associated with you by writing us at

We cannot promise that deletion will occur within a specific timeframe. There may be legal requirements to store your data and we may need to suspend those deletion practices if we receive valid legal process asking us to preserve content, if we receive reports of abuse or other Terms of Service violations, or if your account or content created by you is flagged by others or our systems for abuse or other Terms of Service violations. Finally, we may also retain certain information in backup for a limited period of time or as required by law.

Control Over Your Information

We want you to be in control of your information, so we provide you with the following tools.

  • Access, Correction, and Portability. You can access and edit most of your basic account information right in our apps. You can also write us at to obtain a copy of information that isn’t available in our apps in a portable format, so you can move it or store it wherever you want. Because your privacy is important to us, we will ask you to verify your identity or provide additional information before we let you access or update your personal information. We may also reject your request to access or update your personal information for a number of reasons, including, for example, if the request risks the privacy of other users or is unlawful.

  • Revoking permissions. In most cases, if you let us use your information, you can simply revoke your permission by changing the settings in the app or on your device if your device offers those options. Of course, if you do that, certain services may lose full functionality.

  • Deletion. If for any reason you ever want to delete your account, please write us at


International Data Transfers
We may collect your personal information from, transfer it to, and store and process it in the United States and other countries outside of where you live.

State and Region Specific Information
You may have specific privacy rights in your state or region. For example, in the United States, residents of California and other states have specific privacy rights. Users in the European Economic Area (EEA), the UK, Brazil, the Republic of Korea, and other jurisdictions also have specific rights.

Our services are not intended for — and we don’t direct them to — anyone under 13. And that’s why we do not knowingly collect personal information from anyone under 13. In addition, we may limit how we collect, use, and store some of the information of EEA and UK users between 13 and 16. In some cases, this means we will be unable to provide certain functionality to these users. If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent’s consent before we collect and use that information.

Revisions to the Privacy Policy
We may change this Privacy Policy from time to time. But when we do, we’ll let you know one way or another. Sometimes, we’ll let you know by revising the date at the top of the Privacy Policy that’s available on our website and mobile application. Other times, we may provide you with additional notice (such as adding a statement to our websites’ homepages or providing you with an in-app notification).

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